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Alton Towers ‘to charge more’ on sunny days in major change

 Merlin Entertainments, which also runs Legoland, Thorpe Park and Madame Tussauds, is introducing “dynamic pricing” so prices can respond faster to weather and demand Merlin Entertainments, which also runs Legoland, Thorpe Park and Madame Tussauds, is introducing “dynamic pricing” so prices can respond faster to weather and demand Lancs Live – What’s On Read More

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